Case Studies



Goals: Increase calls to their Spanish-speaking call center by 6 percent with a multimedia campaign.

Challenges: The low-budget campaign spread over three states required a creative - and effective - use of funds.

Results: The campaign far surpassed expectations, achieving an astounding 40 percent increase in calls in six weeks - more than six times the stated goal.


HIV Care

Goals: Reach a diverse population through non-traditional means to get non-insured HIV patients to attend a public healthcare program.

Challenges: A large percentage of the target audience was homeless, making many traditional advertising channels like newspapers and TV not as effective. In addition, many pursued alternative lifestyles, requiring a unique media strategy.

Results: TSI designed a campaign that used traveling billboards, advertising in non-traditional publications targeting the homeless and GLBT population, and a powerful radio and TV campaign with carefully purchased stations and times. Results exceeded expectations, as evidenced by the campaign received national recognition and a second funding grant.


BlueCross/BlueShield of Arizona

Goals: Develop a name-recognition program targeting low-income Anglos, Hispanics and African-Americans in 13 counties to sign up for the new Arizona Medicaid program.

Challenges: Creating a multicultural and bilingual campaign to build name recognition of a new program with an extremely tight schedule, plus multiple restrictions and approval processes.

Results: An easy-to-understand bilingual print, direct mail and radio campaign was so successful, that a follow-up of the campaign was not needed.